Software built by someone who had to use it
MonetizeMI started as an internal tool. A coach with twenty years of clients kept hitting the same wall every expert hits: the business could only grow as far as one calendar allowed, and every piece of software on the market produced work that didn't sound like him.
So it was built the other way around — start with the practitioner's judgment, capture it properly, and make the software deliver it faithfully. It ran a real business with real paying clients long before it was offered to anyone else.
How the pieces fit
Platform
MonetizeMI
The software company. Builds the system that turns expertise into a scalable business.
Customer
Forget The Gym
A working coaching practice — and the first customer. Every feature had to hold up with its clients first.
Visit Forget The GymFounder
Trainer Dave
Dave Vaughan — the coach behind the method, and the education arm that teaches other professionals how to build leverage.
Visit Trainer DaveWhat we believe
Expertise should compound, not evaporate at the end of a session. Software should carry the repeatable part of the work and hand the judgment back to the human. And nothing should ever reach a client that the professional wouldn't have written themselves.
Start free