MonetizeMI

Scale you

There's only one you.
So we built another one.

MonetizeMI learns how you coach, how you make decisions, and how you run your business — then helps deliver your methods, standards, and client experience at scale.

Your coaching. Your methods. Your standards. At scale.

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Founding Member Beta is open. No invitation required.

Dave Vaughan, founder of MonetizeMI, coaching in the gym

Your business was built around you.
That's also what's stopping it from growing.

Your clients don't just pay for workouts. They pay for:

  • Your judgment.

  • Your programming.

  • Your accountability.

  • Your personality.

  • Your standards.

  • The decisions you make when the original plan stops working.

That's what makes you valuable.
But there's only one of you.

MonetizeMI turns the way you coach into a system that can work beyond the hours you personally have available.

Most trainer software
stores your workouts.
MonetizeMI stores
how you think.

Teach MonetizeMI how you coach.

When you program, adjust workouts, answer questions, make corrections, handle missed sessions, modify recommendations, or override a decision, MonetizeMI learns more about your method.

It doesn't become a generic AI trainer. It becomes increasingly aligned with the way you coach.

Your methodology stays private to your business. It is never shared with other coaches, and clients are always told plainly whether a response came from you or from your assistant.

  1. You

  2. Your method

  3. MonetizeMI

  4. More clients

Make more you.

It doesn't just know your workouts.
It learns how you coach.

Programs clients your way

Plans get built from your methodology, your progressions and your standards — not a generic template library.

Adjusts when life changes

Less time, different equipment, something hurts — the plan changes the way you would change it, and says why.

Follows up on missed work

Check-ins, nudges and missed-session follow-up go out in your voice, on the cadence you set.

Answers routine questions

The nutrition and training questions you've answered a thousand times get answered from your approach.

Watches retention for you

At-risk clients, expiring packages and failed payments surface while you can still do something about it.

Surfaces the revenue you're missing

Lead follow-up and the people worth contacting, ranked with a plain-English reason for each one.

This isn't automation running on its own. It's your coaching philosophy and your business intelligence operating continuously — and you're still the one who set the rules.

Coach Decision Mode

You're still the coach.

You decide how much of you gets duplicated.

For every moment that matters, you pick one of three modes. Change it any time, per event type, per client.

Mode 1

Handle it for me

Routine situations can be handled using my established method — and logged for me to review whenever I want.

Mode 2

Draft it for me

Prepare what I would likely do or say. I'll review it. Nothing leaves until I approve it.

Mode 3

I'll take this one

Route it directly to me. Some situations need the real me, and the system never speaks for me.

Client reports painForm check submittedMissed workoutsNutrition questionAt-risk clientProgress plateau

Your expertise stays in control.
MonetizeMI simply gives it more reach.

And your other you
doesn't clock out.

While MonetizeMI delivers your coaching methodology, it also carries the business around it — so your practice can operate beyond your personal hours.

Accountability

Check-ins and nudges keep running on the nights and weekends you're not working.

Communication

Client messages stay attached to the actual plan, so nothing gets lost in a separate inbox.

Client management

Intake, notes, history and progress in one timeline you can scan before any conversation.

Retention

Health scoring and at-risk flags catch the drift before someone quietly disappears.

Lead follow-up

New inquiries get a first touch even when you're mid-session with someone else.

Sales opportunities

Renewals, upgrades and recoveries get ranked and drafted — you approve, edit or skip.

Nutrition

Guidance built on your standards instead of you rewriting the same plan at midnight.

Programming

Your Sundays come back. Plans get built from your method and adjusted per client.

Business management

Who's active, who's drifting, what's been delivered and where revenue is heading.

You're fully booked.
Now how do you
make more money?

You don't find more hours.

Make more you.

Turn the coaching system you've spent years developing into something that can serve more clients without watering down what made people hire you in the first place.

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Dave Vaughan coaching a client through a lift

Built by a trainer

Built by a trainer who hit the same ceiling.

After decades of coaching I was rebuilding the same programs, answering the same questions, chasing the same follow-ups, and tying every dollar I earned to my calendar. My calendar was the ceiling.

I tried the tools. They organized my clients. None of them could duplicate the judgment, the methodology, the personality or the decision-making that made people hire me in the first place.

So I built something I could teach — then turned it into something you can teach too.

Dave Vaughan · 25+ years coaching · Founder, Forget The Gym

Meet Dave and the rest of his work

Why this isn't another app.

Traditional trainer software

You operate the software.

MonetizeMI

You teach the system how you coach.

Generic AI

The AI decides how to coach.

MonetizeMI

Your method decides, and it gets more aligned every time you correct it.

Other software helps you manage your coaching business.
MonetizeMI helps your coaching business become less dependent on your hours.

Proven before it was sold

Our first customer was a real coaching business.

Every part of MonetizeMI had to survive paying clients inside Forget The Gym before it shipped to anyone else. It's now open to coaches ready to scale what makes them valuable.

Dr. Nicole — client of the coaching practice MonetizeMI was built inside.
Dave Vaughan with a group of Forget The Gym clients

The software didn't replace my judgment, it made my judgment repeatable.

Dave Vaughan · Founder, Forget The Gym — using the exact platform now available to founding member coaches.

Screenshot of the MonetizeMI dashboard used daily inside Forget The Gym

Count what you're already paying for.

Most coaches are stitching this together out of six or seven subscriptions, plus the hours it takes to keep them talking to each other.

  • Programming softwareseparate bill
  • Nutrition softwareseparate bill
  • CRMseparate bill
  • Client messagingseparate bill
  • Automation toolsseparate bill
  • Lead follow-upseparate bill
  • Reportingseparate bill
  • Schedulingseparate bill

One platform.
One login.
One monthly price.

Start free while you teach it your method. You only move to a paid plan once it's carrying paying clients for you.

See pricing

Founding member pricing

Founding member pricing is limited to the beta group

The first coaches into MonetizeMI lock their rate for as long as they stay — permanently, not a launch-week discount. Once founding seats fill, new coaches join at the standard rate.

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Not ready to change software?

Start by finding out where your coaching business is leaking revenue. A 30-minute private audit, $99 one time — credited toward an approved MonetizeMI onboarding, setup, pilot, or subscription.

Get My Revenue Leak Audit

Nobody can coach your clients like you.
Until now.

Teach MonetizeMI how you coach, and it helps you scale you.

Start your free trial